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Tag: digital marketing

Selecting Your Localization Partner: A Comprehensive Guide
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Selecting Your Localization Partner: A Comprehensive Guide

Selecting Your Localization Partner: A Comprehensive Guide In video game development, the art of localisation ventures far beyond mere text...
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From Translation to Transformation: The Power of Localization in Global Expansion
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From Translation to Transformation: The Power of Localization in Global Expansion

In indie gaming, developers distinguish themselves through creativity and the profound narratives they weave. However, the journey from a local...
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The Next Frontier in Localization: Adapting to a Changing Global Landscape
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The Next Frontier in Localization: Adapting to a Changing Global Landscape

Localisation is not just a step in the process of global expansion; it’s the bridge that connects your product or...
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Bridging Worlds: How Translation Services Transform Top 10 Industries
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Bridging Worlds: How Translation Services Transform Top 10 Industries

Professional translation services stand at the forefront of a communication revolution, ensuring businesses, healthcare providers, educators, and legal professionals can...
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Unravelling the Complexities of Financial Translation and Localization: A Necessity for Global Business Success
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Unravelling the Complexities of Financial Translation and Localization: A Necessity for Global Business Success

In today’s global economy, finance transcends national boundaries, encompassing diverse continents, cultures, and languages. As businesses and financial entities navigate...
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Mastering the Art of Game Localization in the Asian Market
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Mastering the Art of Game Localization in the Asian Market

Entering the Asian Gaming Market: Landing on a Different Planet, Not Just Another Continent Entering the Asian gaming market is...
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Video Game Voice Over: Turning Up the Volume
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Video Game Voice Over: Turning Up the Volume

Remember Tetris? Did you know it’s been around 40 years since the game was initially released? This gaming classic and...
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The Game Localization Process & 22 Tips to Make it Easier
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The Game Localization Process & 22 Tips to Make it Easier

Localizing your game to match your global players’ cultural, linguistic and regional expectations is a surefire way for you to...
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Game Translation and Localization – A Definitive Guide
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Game Translation and Localization – A Definitive Guide

Embarking on your game localization journey soon and want to know your way around the territory? You’re at the right...
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Learning Languages with Gaming and The Implications for Game Creators
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Learning Languages with Gaming and The Implications for Game Creators

To play or not to play? That’s the big question that has been pondered for at least a couple of...
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How to Localize your Ad Campaign – A Step-by-step Guide
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How to Localize your Ad Campaign – A Step-by-step Guide

We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average...
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Why You Should Invest in Marketing Localization in 2023
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Why You Should Invest in Marketing Localization in 2023

Marketers are investing in marketing localization more than ever before, and this global trend isn’t going away anytime soon. This...
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Popular Holiday Greetings in 4 of the World’s Most Spoken Languages
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Popular Holiday Greetings in 4 of the World’s Most Spoken Languages

What’s your favourite holiday of the year? If you’re anything like most people, it won’t take you that long before...
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The Bizarre Use of English in Japanese Advertising
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The Bizarre Use of English in Japanese Advertising

Have you ever wondered why Japanese advertisements have so much English content? If you walk through any major intersections in...
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The Grind of Localizing Taglines & Slogans 
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The Grind of Localizing Taglines & Slogans 

A slogan is the first thing that prospects associate your brand with. If you think translating “a sentence” or “a...
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Should Pidgin English Be Classed As an Official Language?
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Should Pidgin English Be Classed As an Official Language?

The Oxford English Dictionary defines “Pidgin” as a language mixing lexical, grammatical, and phonematic features of two or more languages,...
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Disney: An APAC Localization Case Study
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Disney: An APAC Localization Case Study

Disney, a name that enchanted the childhood of generations, continues to amaze the showbiz world with its incredible ability to...
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How Localization Helped Rebuild South Africa
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How Localization Helped Rebuild South Africa

South Africa, a country torn by apartheid, has phoenixed over the last decade as a market worth exploring. In this...
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Is French Really the Language of Love?
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Is French Really the Language of Love?

For many, French is considered to be one of the most romantic languages in the world, where native speakers of...
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Why Does Media Localization Matter?
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Why Does Media Localization Matter?

Touted as an intrinsic part of worldwide brand promotion, “localization” applies to all activities involving interaction with international users. But...
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