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How to Localize your Ad Campaign – A Step-by-step Guide
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How to Localize your Ad Campaign – A Step-by-step Guide

We’re exposed to ads so regularly it’s impossible to keep count anymore. In fact, marketing experts reveal that the average...
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Why You Should Invest in Marketing Localization in 2023
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Why You Should Invest in Marketing Localization in 2023

Marketers are investing in marketing localization more than ever before, and this global trend isn’t going away anytime soon. This...
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Popular Holiday Greetings in 4 of the World’s Most Spoken Languages
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Popular Holiday Greetings in 4 of the World’s Most Spoken Languages

What’s your favourite holiday of the year? If you’re anything like most people, it won’t take you that long before...
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The Bizarre Use of English in Japanese Advertising
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The Bizarre Use of English in Japanese Advertising

Have you ever wondered why Japanese advertisements have so much English content? If you walk through any major intersections in...
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The Future of eLearning and What to Expect in 2023 and Beyond
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The Future of eLearning and What to Expect in 2023 and Beyond

For those who don’t know what it is, eLearning is teaching that utilizes electronic means to create a more dynamic...
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How Netflix’s 1899 Masterfully Conveys European Languages
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How Netflix’s 1899 Masterfully Conveys European Languages

Netflix was sitting on top of a gold mine when its series Dark debuted in 2017. The streaming giant’s first...
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Woolseyisms and the Difficulties of Localizing Japanese Role-Playing Games
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Woolseyisms and the Difficulties of Localizing Japanese Role-Playing Games

It’s easy to become emotionally attached to the characters and stories in video games. However, we often forget that the...
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Film Titles That Hilariously Got Lost in Translation
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Film Titles That Hilariously Got Lost in Translation

The phrase “lost in translation” has been around ever since people could communicate with one another. However, it’s still as...
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A Brief History of Revived Languages – From Hebrew to Wampanoag
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A Brief History of Revived Languages – From Hebrew to Wampanoag

A revived language is one whose speakers, having experienced near or permanent language extinction as either a verbal or written...
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A List of Generational Slang Words and Phrases – X, Y and Z
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A List of Generational Slang Words and Phrases – X, Y and Z

There is a moment that all of us dread when in a conversation with someone younger, and they say a...
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Understanding the Generational Divide – Its Impact on Slang
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Understanding the Generational Divide – Its Impact on Slang

In a world where generational labels like “Ok, Boomer” and “Parennials” are being thrown around and becoming normalized more than...
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Why humour is so hard to translate
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Why humour is so hard to translate

What is really humour? Many linguists and scholars have tried to give a concrete definition of humour. However, it seems...
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They Really Have a Word for Everything – the Best German Words
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They Really Have a Word for Everything – the Best German Words

We’ve all heard the phrase, “The Germans have a word for everything!” But is it true? It’s hard to imagine...
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A Brief History of Conlangs and Their Uses in Pop Culture
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A Brief History of Conlangs and Their Uses in Pop Culture

When you were a child, did you ever come up with your own language to discuss secret playground topics with...
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Best Practices: How To Localize Your Digital Financial Services
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Best Practices: How To Localize Your Digital Financial Services

Technology developments, changing consumer behaviours, the extra convenience facilitated by challenger apps like Revolut, Monzo or Nubank generated not only...
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The Best Words That Shakespeare Invented
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The Best Words That Shakespeare Invented

Ever wondered why William Shakespeare is the greatest inventor of all time? He invented the English language. Almost. Few people...
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Pokémon Part 02 – The Troubles of Localizing the Games
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Pokémon Part 02 – The Troubles of Localizing the Games

Translating Japanese games for English-speaking gamers isn’t a new endeavour. Some of today’s most significant, memorable and beloved adventures in...
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Pokémon Part 01 – The Meanings of Pokémon’s Names in Various Languages
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Pokémon Part 01 – The Meanings of Pokémon’s Names in Various Languages

Pokémon has been around for much longer than you think. The first generation of Pokémon games was released in 1996,...
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Some of the Most Humorous Video Game Translations
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Some of the Most Humorous Video Game Translations

Video game translations are meant to convert a video game’s script from one language to another while paying attention to...
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Translating Comic Books – Borderless Storytelling
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Translating Comic Books – Borderless Storytelling

With the current globalization of comics, there is an increased demand for countries to translate their local comics to other...
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